Our mission
We equip, guide and empower emerging talent with future-ready digital skills that open pathways to meaningful work and enterprise.
About DIRA
A compass for emerging talent.
We guide young people from school to meaningful work.
Our story
We saw the gap. We stepped in.
In February 2025, our founder, Sharon Teresia Mukeni, began bringing young people together online to listen to them, encourage them and walk with them.
Brian Njima joined her. Together they ran sessions and mentored young people one by one, and the circle kept growing.
With every session, the burden grew heavier. The same story came up again and again, and it was more than mentoring alone could solve.
So we built DIRA Foundation: practical digital skills training that turns talent into direction, starting with our first cohort in November 2026.
The pain we kept hearing
They finished school full of hope. Then came the waiting: applications with no reply, skills no one had taught them, courses they couldn’t afford, and no one to show them the way. Slowly, the hope fades.
Talent was never the problem. Direction was.
Our vision
A future where every talent has direction, and every direction leads to opportunity.
The Dira Compass
Our North is people. Everything else points back to them.
NOur True North
Every Voice Matters
We listen to every person we serve and invest in their potential.
EEast
Future-Ready
We keep learning and stay ahead of the digital curve.
SSouth
Excellence
A professional standard in everything we deliver.
WWest
Impact First
We judge every decision by what it changes for the talent we serve.
Meet the team
The people holding the compass.
Practitioners who teach what they do every day, and build the systems that make learning work. Tap a face to meet them.
Founder and CEO
Sharon Teresia Mukeni
Where you come from should never decide how far you can go.
Sharon founded DIRA on that belief. She leads our vision, programmes and partnerships, connecting young people to skills, mentorship and opportunity.
Co-founder, Learning and Development
Brian Njima
“Challenges don’t define us – how we rise from them does.”
With 5+ years in learning and development, Brian designs DIRA’s learning journeys and the systems behind them. He brings real-world digital marketing and branding into every session, so trainees leave with skills they can use the next day.
Creative Media and AI
Mark Lewis Okwaro
Every great story is made in the edit.
Mark turns raw footage into polished productions in Adobe Premiere Pro, and uses AI to design faster and smarter. He teaches trainees to create, prompt and publish with confidence.
Programmes and Design
George Asino
Good design solves real problems.
George pairs creative thinking with systems thinking. He shapes DIRA’s visual identity, leads people across programmes and measures what works, so every cohort is better than the last.
Partnerships and Media
Roy Amanya
Opportunity grows through connection.
Roy builds DIRA’s partnerships with NGOs and community groups, opening doors for the young people we train. Behind the camera, he brings video and motion graphics into our sessions.
For employers and partners
Looking for young talent?
Our trainees leave with practical digital skills and a portfolio to prove it. If your organisation needs content creators, digital marketers or team members confident with AI, let’s connect you.
